14% decrease in smoking at 32 months

The results of the pilot project demonstrated the feasibility of the intervention and proposed research methodology; recruitment at bar and club venues enabled reaching subpopulations of young adults with very high smoking rates (50-77% smoking prevalence) compared with the California State young adult smoking prevalence of 18%. At 32 months of follow up, Dr. Ling and colleagues found a statistically significant 14% decrease in current smoking in the target community, with a greater reduction (22%) among subculture opinion leaders.